NEWS AND MEDIA

General Releases

Reebok/Pointstreak Product Tester Contest

07 Apr 2009

Reebok has partnered with Pointstreak.com on a blog-writing contest to promote the release of the eagerly anticipated 10K Sickick II stick. One of the most reputable league management solutions providing team and individual hockey stats, Pointstreak will host on its popular website individual blog pages for 20 randomly chosen winners (10 from the US, 10 from Canada). Each will be given their very own 10K stick to use, and blog about. Sharing info, creating discussion, ...

Reebokhockey.com reaches out globally

06 Apr 2009

Reebok Hockey is proud to announce that a Finnish version of reebokhockey.com is now available online through the language bar options. This step is just one of many Reebok Hockey will implement towards furthermore establishing its status of global brand. Next to come are the Russian, Sweden, Czech and German website translations. Reebok is the first brand in the hockey industry to accommodate this many languages, continuing on as a market innovator. Nauttia! Enjoy!

Reebok Hockey Celebrates Martin Brodeur’s Career Win Milestone With Poster Giveaway In New York And Montreal

18 Mar 2009

At NHL Powered by Reebok Store and Reebok Store in Montreal, Reebok to distribute 552 Martin Brodeur Posters With a triumph over the Chicago Blackhawks last night at the Prudential Center, New Jersey Devils goaltender Martin Brodeur set the most significant of all goaltending records by earning his 552 career regular-season victory -- breaking the tie with Hall of Famer Patrick Roy. Brodeur was the youngest goalie to reach the 300, 400, and 500 win ...

Reebok Hockey Endorsee Brodeur Wins 552nd Game, Becomes NHL Wins Leader

18 Mar 2009

Montreal, Mar. 18, 2009 – Longtime Reebok Hockey endorsee, goalie Martin Brodeur of the New Jersey Devils, won his 552nd career game on Tuesday to become the NHL’s all-time leader in that category, surpassing Patrick Roy’s six-year-old record of 551. Brodeur set the new mark in a 3-2 win over the Chicago Blackhawks in New Jersey, making 30 stops en route to the win, including a game-saver with under nine seconds left to seal the ...

Reebok Hockey To Unveil Its New 10K Sickick II Stick In Minnesota

12 Mar 2009

Montreal, March 12, 2009 – Reebok Hockey will unveil its brand new 10K Sickick II stick to the general public this Friday, March 13th at the 20th annual Let’s Play Hockey Expo at St. Paul’s Xcel Energy Center, home of the NHL’s Minnesota Wild. The Exposition, the largest of its kind in the world, is held in conjunction with the Minnesota Boys State High School Hockey Tournament. As of Friday, Expo visitors will have the ...

Brodeur Vs. Roy: A Battle Of Giants

11 Mar 2009

Brodeur admitted that games matching him against Roy were extra special, especially those in his hometown of Montreal, but said it was never a personal one-on-one battle. To read more visit: http://www.nhl.com

Crosby Skates with "Little Penguins"

10 Feb 2009

The Pittsburgh Penguins, Sidney Crosby, Reebok and Dick’s Sporting Goods launched an ambitious endeavor in mid-December with the announcement of the Little Penguins “Learn to Play Hockey” program. The program was designed to increase youth hockey participation among children ages 4-8 by providing complimentary equipment to participants throughout Western Pennsylvania and teaching them how to play the game. “Hockey is such a great sport, and the goal of this program is to create opportunities for ...

All-Star Cast of Reebok Players Head to Montreal

22 Jan 2009

ALL-STAR CAST OF REEBOK PLAYERS HEAD TO MONTREAL Montreal, Quebec, Canada (January 22, 2009) – The Reebok team will make their mark at the 2009 NHL All-Star festivities for the 57th annual NHL All-Star game. Played in Montreal on January 25, 2009, the game is the main event of the Montreal Canadiens Centennial celebration, and hitting the ice will be superstar and the Pittsburgh Penguin’s Captain Sidney Crosby- primed to hit the All-Star game and ...

Reebok Sponsors Quebec International Pee-Wee Hockey Tournament

21 Jan 2009

REEBOK HOCKEY PROUD SPONSOR OF THE 50TH ANNUAL QUEBEC INTERNATIONAL PEE-WEE HOCKEY TOURNAMENT Montréal, Jan. 7, 2009 – The industry leader in the support and development of the game at the grassroots level, Reebok Hockey is proud to announce a new partnership with the world’s premier minor hockey event, the Quebec International Pee-Wee Hockey Tournament. As one of the event’s key sponsors, Reebok Hockey will help set the stage for the next generation of stars ...

Hockey Weekend Across America's Great Jersey Giveaway Set

15 Dec 2008

COLORADO SPRINGS, Colo. – Fans will have a chance to win one of 45 Reebok EDGE authentic National Hockey League jerseys during Hockey Weekend Across America's Great Jersey Giveaway, Feb. 13-15, 2009. Fifteen prize winners each day during Hockey Weekend Across America will receive their favorite NHL jersey from Reebok. Entry is open to U.S. citizens ages 13 and older and those eligible may register one time only at HockeyWeekendAcrossAmerica.com, between 12 noon MT on ...

The Great Jersey Giveaway!

15 Dec 2008

Reebok and USA Hockey have partnered up to give fans a chance to win their favorite team jerseys: It’s the Hockey Weekend Across America Great Jersey Giveway. Spanning three days from February 13-15, Hockey Weekend Across America will award 45 winners with a Reebok EDGE authentic NHL jersey for the team of their choice. Registration for the giveaway starts January 7th and runs through February 12th. Presented by Reebok, Hockey Weekend Across America is a ...

Hockey Helmets Recalled

02 Dec 2008

Hockey helmets have been recalled by Reebok due to head and neck injury hazard. [Click here](/corpo/pr-images/helmets_recalled.pdf) for detailed information (PDF)

Jason Spezza Drafted for Partnership with Reebok

25 Nov 2008

Ottawa Senator’s Star Laces Up as Part of the Reebok Hockey Family November 25, 2008 (MONTREAL, QC) – Reebok Hockey has today added a new NHL player to its outstanding roster of athletic partners. Continuing its tradition of partnering with the brightest stars in the sports world, Ottawa Senator centre Jason Spezza joins the team as a significant part of Reebok Hockey’s marketing strategy, both on and off the ice. Spezza, a southern-Ontario native, brings ...

Reebok to outfit all 14 Champions Hockey League clubs with new EDGE jerseys

15 Sep 2008

Reebok Hockey and the Champions Hockey League are proud to announce an exclusive partnership agreement that will help set the foundation for its inaugural season. The agreement establishes Reebok Hockey as the exclusive outfitter and key marketing partner of the Champions Hockey League. Click Here for a sneak preview of all 14 jerseys. Click Here for the 2008-2009 Champions Hockey League schedule. The Champions Hockey League is a new pan-European property that will feature the ...

Reebok Hockey partners with the 2008 NHL Premiere Series

15 Sep 2008

Reebok joins the NHL, NHLPA and four high profile teams to take centre ice in Prague and Stockholm August 28, 2008 (Montreal, QC)- Reebok Hockey is pleased to announce its partnership with the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA) for the 2008 NHL Premiere Series in Stockholm, Sweden and Prague, Czech Republic taking place on October 4th and 5th. Under this partnership, Reebok will be a category exclusive marketing ...